Marketing Creates Sales, Not The Other Way Around.
DEAD MARKETING EQUALS DEAD SALES… Sorry, not sorry.
Sales and marketing are often perceived as similar if not the same depending on who you ask. While they may be closely intertwined, they are NOT the same. In fact, one MUST precede the other.
Sales, or the act of selling, is the process of persuading potential customers to make a purchase, while marketing is the process of promoting and presenting products or services to be sold. Without marketing, sales simply cannot happen.
Think about it this way: if no one knows about your business or the products or services you offer, how can you expect to make any sales? Marketing is the key to creating awareness and interest in your business, and it helps to establish your brand in the minds of potential customers.
Marketing focuses on attracting and engaging potential customers, while sales focus on persuading those potential customers to make a purchase. But without marketing, there is no pool of potential customers for the sales team to work with.
Marketing is an essential part of any business, big or small. Here are just a few reasons why marketing is so important:
Reaching customers
Marketing helps businesses reach their target audience and create awareness about their products or services. Without marketing, it can be challenging to connect with potential customers and let them know about the products or services they offer.
Generating leads
Marketing helps businesses generate leads and drive sales by creating targeted marketing campaigns and using various marketing channels, businesses can attract potential customers and convert them into paying customers.
Building brand awareness
Marketing helps businesses build brand awareness and establish themselves in the market. A strong marketing campaign can help a business stand out from the competition and create a positive image in the minds of customers.
Customer loyalty
Marketing can help businesses foster customer loyalty and keep customers coming back for more. By creating personalized marketing campaigns and offering exceptional customer service, businesses can build strong relationships with their customers and keep them loyal to the brand.
Understanding the market
Marketing helps businesses understand the market and their customers. By conducting market research by sending out campaigns, monitoring audience response, and analyzing the data, businesses can gain valuable insights into the needs and preferences of their customers and tailor their marketing efforts accordingly.
Sales can only come from marketing. Marketing is the catalyst that creates awareness and interest in a business and its products or services, and it is essential for generating leads and driving sales. By investing in marketing efforts, businesses can set themselves up for success and create a steady stream of sales.
Works Cited
“Marketing Success Through Differentiation—of Anything” Harvard Business Review,
https://hbr.org/1980/01/marketing-success-through-differentiation-of-anything“Can a business survive without marketing?" ZOHO - Tech Talk Down Under,
https://www.zoho.com/en-au/tech-talk/can-business-survive-without-marketing.html“What Would Happen If Marketing Was Eliminated At Your Company” Forbes,
https://www.forbes.com/sites/blakemorgan/2017/05/05/what-would-happen-if-marketing-was-eliminated-at-your-company/?sh=40a8bc0452a8“No Sales Without Marketing, No Marketing Without Sales” LinkedIN
https://www.linkedin.com/pulse/sales-without-marketing-shannon-prager/
